The Rise of voice Search And its Impact on SEO in 2024

The rise in voice search leads to a significant impact on SEO strategies, In this blog, we will explore the future of voice search and its impact on SEO.

Firstly get to know when and why people use voice search and it’s impact on SEO.

n the recent report that looked into why people often use voice searches instead of typing, the most important reason listed was the user’s vision and hands were unavailable. 

Either the people want fast results or were facing problems in typing while doing something else. 

All of these things push users for mobile usage. Thanks to the rapid changes in technology and virtual assistants like Siri, Alexa and Google Assistants, voice search has become the most important part of our lives.

Voice search has seen rapid growth nowadays, as people want fast results instead of waiting for that, and now it’s easy as they need to request and ask a questions on their smartphones and smart speakers. 

People find it more convenient and natural rather than typing a keyword whether it’s for shopping, finding a restaurant or checking the weather, as voice search has become a go-to method for easy information retrieval.

  1.  Conventional Keywords and Content – Voice search keywords tend to be longer or more descriptive as compared to text-based queries. For example, if someone is searching for “Best dance academy in New Delhi”, or while doing the voice searches they might ask “Which is the best dance academy in New Delhi for beginners”. The SEO experts need to use long-tail keywords and optimize the content conventionally, so it can improve the visibility in voice search results.
  2. Local SEO – Optimizing local SEO by setting up a Google business profile and increasing the chances of appearing the local business on voice search results. As users often use voice search for local things like directions or nearby restaurants, so by optimizing your local business, you can add up the chances of visibility of your local business on voice search results. 
  1.  Featured Snippet – When a user searches for a result, the voice assistants often read out the answers from the featured snippet also known as position zero. The answers in the featured snippet are clear, short to the point. So it’s become essential for the website to keep its content concise, clear and to the point, as it’s likely to be read aloud by the voice assistants.
  2. Page Speed and Mobile Optimization –  Voice searches are often done on mobile phones, as it’s handy and faster. So the websites need to improve their page speed and make their website optimized for mobile also so that it can enhance the user’s experience and increase the chances of ranking higher on the voice search results also.
  3. Natural language queries – Voice searches tend to more longer, descriptive and natural. The people mostly used longer questions in voice searches as compared to typed search queries. That means we need to focus on long-tail keywords while optimizing the SEO for our website.
As voice search continues to grow rapidly nowadays, it’s important to be up to date to stand in the crowd.
 
 Here is the roadmap to go ahead with the voice search era:-
 
Keyword Research – It’s important to do proper keyword research for your field and according to the scale of the business, so it’s more important to identify the tools for conversational and long-tail keyword research that will be relevant for your industry. 
 
Optimize for local SEO – Create a Google Business Profile and optimize your business for locals, as voice searches are often used for local queries. Keep your business information up to date.
 
Keep your Content up-to-date and Create Quality Content– Always make changes in your content according to the latest trends and updates. Keep your content High-Quality and more useful for the users, according to their search queries and the point.
 
Mobile Optimization –  Voice searches are often done on mobile phones, it’s a must for the website to be mobile responsive and loaded quickly so that it can improve the user’s experience and the content should be concise, clear and to the point.
 
Voice Search Research – We should research the voice search query and experiment on the website, so we can see how its results come out and make changes in the content according to the results. 
 
 
In conclusion, the future is moving forward to the voice search era, we need to prepare ourselves to make our online presence stronger in this voice search era. 

Embrace the change, and keep you updated about the latest changes and algorithms. By adopting the new SEO strategies, we can keep our online presence boosted. 

At the end of the blog, we came to know that it’s important to optimize for natural language queries, Featured snippets, and mobile optimization. 
 
 Keep yourself and your business updated with the changes in technology, so you will be able to grow in this field and will able to maintain your online presence.